As part of my work for By Terry I was responsible for creating digital content to support the weekly campaigns which boosted digital sales during times of closure of the brand's physical stores.
For the 20% off weekend campaign I gave the creative direction and executed assets for social media, display ads and By Terry's email campaigns.
The process involved using product photography, photo retouch and animation.
Part of my responsibilities as a lead digital designer for By Terry were to give the art direction for the weekly promotions and discounts campaigns.
I created all the assets for the website, newsletters, paid ads and social media channels - from initial concept to final design product. I used tools such as Adobe Photoshop for adapting photography to different formats and creating animation with Adobe After Effects.
One of the most major campaigns of the year is the Black Friday sale.
As part of the By Terry's team, I was responsible to prepare the Black Friday assets, which needed to go to the website.
The first steps of the project were taken with giving the initial concepts and drafts and then going ahead with the creation of all the assets which had a strong message and consistent design.
The digital campaign resulted in a new high record of sales on the website.